Stockholm-based denim label Jeanerica, was established in 2017 by the founders of Whyred, Patriksson Communication and ATP Atelier. Jeanerica is based on the idea of a perfect pair of jeans as the pillar of the everyday wardrobe. Timeless, modern and easy, the Jeanerica denim is made of 98% organic cotton and 2% elastane, while the t-shirts come in either 100% organic cotton or recycled cotton.