Wooyoungmi was launched in Paris in 2002 by South Korean designer, Youngmi Woo, who is the first female designer in Korea to design men's ready-to-wear. The label is primarily inspired by art and architecture and offers detail-orientated menswear. In 2014 Youngmi's daughter Katie Chung joined the label as Creative Director. Wooyoungmi is known for cleancut menswear with a modern edge.