Eye-catching and playful designs

Mira Mikati, co-owner of Beirut-based luxury boutique Plum Concept, began her eponymous label in 2015. Mira Mikati grew out of a capsule collection she designed for Parisian brand Façonnable. After much acclaim the capsule collection has grown into a full collection that now has global reach.

Mira Mikati thrives on chaos, optimism and excitement. Colorful, irreverent, happy, understated and chic are all elements that Mira inflects in her designs and her life. Mira Mikati is known for collections that are effortlessly cool, fun and easy to wear.

Mira is inspired by her children, art and travelling. Her children keep her young, they make her do crazy things where adrenaline is pushed to its limits. Their stories, their fears, their innocence and their joys are the greatest inspiration. Mira designs fun and happy clothing whilst keeping the right balance. She balances playful graphics and details while keeping the clothing sophisticated. She mixes simple and boyish shapes with fun and bold graphics. Choosing nice and elegant fabrics is one of the most important tools in her design process.

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